International online event “DigithON: Innovation and Digitalization in the Travel Industry”

From February 24 to 25, 2021, the international online event “DigithON: Innovation and Digitalization in the Travel Industry” took place. The event included international reports on research and development in the field of tourism product development, personalization, mobile technology, recognition technology, augmented reality, virtual assistants, big data management, digitization of cultural heritage. The main objectives of the meetings were to develop and implement new processes and functions of the tourism industry using digitization technologies and increase the efficiency of the tourism industry as a whole. 261 participants from 28 countries took part in b2b meetings of HTH Styria 2021 on the specialized platform. There were 12 participants from Ukraine who took part in 2 virtual meetings.