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During the Torino Fashion Week, which took place from July 25th to 30th, 2023, a special session was held as part of the mission of Ukrainian companies at the event. It was a unique opportunity for Ukrainian designers to showcase their brands, demonstrate their creativity and professionalism, and also show the global community that Ukraine is an interesting and promising market despite the ongoing war.
The session featured renowned Ukrainian brands presenting their new collections, combining traditional Ukrainian symbolism with modern trends and eco-philosophy. Ukrainian fashion impressed with its diversity, vibrancy, and originality.
In addition to the fashion shows, the session aimed to draw attention to the fact that Ukraine still needs comprehensive support to overcome the difficulties associated with the war. Ukrainian designers called for solidarity with the Ukrainian people, the protection of their sovereignty and territorial integrity, and the provision of humanitarian assistance to those affected by the conflict. They also expressed gratitude for the partnership with Turin and Italy, as a leading country in the European fashion industry.
The session of Ukrainian companies at the Torino Fashion Week became an important step in the development of the Ukrainian fashion industry and its integration into the global context. It also served as a bridge between cultures and nations, fostering the exchange of experiences, ideas, and emotions. Ukraine showcased its resilience, beauty, and unique identity.